- Drive cross-functional development and execution of global campaign strategies aligned with business objectives.
- Deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs.
- Establish best practices and scalable models for integrated, multi-channel demand programs.
- Build integrated, full-funnel multichannel programs anchored in compelling storytelling.
- Design and execute scalable ABM programs across 1:few and 1:many motions.
- Apply a data-driven approach to optimize campaigns across channels and audiences.
- Drive cross-functional alignment with Field Marketing, Partner Marketing, Sales, BDR/SDR, and Customer Success.
- Collaborate with Marketing Operations, Sales Ops, and Analytics to advance attribution, lead scoring, and campaign measurement.