Apply📍 US
💸 60000.0 - 95000.0 USD per year
🔍 SaaS-based IT company
- Experience in a similar role on a demand generation, growth marketing, customer marketing, or product marketing team for a SaaS-based IT company.
- Ability to balance program strategy with campaign execution.
- Experience creating and managing email campaigns throughout the customer lifecycle, from lead nurturing to post-purchase engagement.
- Strong analytical skills and ability to identify trends and insights based on a set of data.
- Exceptional communication skills.
- Prioritizing the customer across the entire journey.
- Willingness to work autonomously and identify solutions to potential problems.
- An understanding of how business goals translate into effective marketing.
- Strong writing and content creation skills.
- Plan, build, and deliver impactful global marketing campaigns and programs targeting the B2B customer base.
- Deliver quarterly global end-to-end plans for assigned projects and initiatives.
- Drive key customer marketing programs, including case studies and testimonials, sales reference program, and third-party reviews on G2, Gartner Peer Insights and Trustpilot.
- Lead the cross-functional effort in the development and execution of comprehensive campaigns in alignment with business objectives and core initiatives .
- Monitor campaign performance metrics (impressions, clicks, conversions, etc.) and identify opportunities for improvement.
- Leverage data visualization tools to track campaign ROI and inform strategic adjustments.
- Work closely with the Sales organization; develop and deliver global campaign trainings and messaging pre-launch and support lead conversion efforts by BDRs and Sales Reps through campaign reporting, tracking, and regular meetings with teams.
- Collaborate with Customer Success, Advocacy, Sales, and Solutions Consultants to better understand customer pain points, areas of success with expansion, and any new trends leading to high conversions.
- Assist with ad-hoc marketing projects and tasks, such as process improvements, troubleshooting campaign issues, and supporting team initiatives.
Data AnalysisSalesforceREST APIAnalytical SkillsMarketingCustomer SuccessSaaS
Posted 2 days ago
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