- Configure, troubleshoot, and optimize Marketo workflows, lifecycle automation, and event-based logic.
- Own lead and PQL scoring models and routing logic.
- Maintain integrations between Marketo, Salesforce, and other GTM tools, including data accuracy, field mapping, and sync health.
- Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, build audiences and segmentation, and run funnel experiments.
- Monitor inbound funnel and handoff metrics, identify root causes, and drive continuous improvement.
- Translate marketing, data, and privacy requirements into functional specifications and user stories, and lead initiatives through UAT and go-live.
- Conduct fit-gap analysis, recommend scalable solutions, and manage project estimates, dependencies, and sequencing.
- Manage GTM technology setup, permissions, and vendor coordination, and test automation and AI-powered approaches.