- Develop and execute AEO and SEO strategies across lastpass.com to grow organic visitor acquisition.
- Improve visitor-to-customer conversion by reimagining the customer journey and adding or refining web features.
- Design and run conversion optimization experiments to identify and scale what drives growth.
- Partner with engineering to keep lastpass.com fast, reliable, and technically sound.
- Guide day-to-day website changes to support growth outcomes.
- Collaborate with web analytics to ensure accurate site tracking and instrumentation.
- Align roadmap priorities with growth goals in partnership with the Web Product Manager and product marketing.
- Report growth impact through regular updates, reporting, and dashboards for stakeholders.