Senior Marketing Campaign Operations Manager
New
H
HalcyonCybersecurity
Remote, USFull-TimeSenior
Salary$130,000 - $155,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years in marketing operations, campaign operations, or a closely related role.
- Deep, hands-on Marketo expertise including program templatization, smart campaigns, forms, landing pages, email, platform administration, and user management.
- Proven track record running end-to-end campaign and email operations across prospect and customer audiences.
- Experience designing and executing nurture and lifecycle programs.
- Strong attribution and analytics skills, including channel mapping, multi-touch attribution, and funnel/pipeline reporting.
- Working knowledge of Salesforce and how it connects to marketing automation.
- Familiarity with intent-based and GTM tools such as AdRoll, MadKudu, or 6Sense.
- Builder's mindset with experience in automating and orchestrating processes.
- Clear, data-driven communication skills.
Responsibilities
- Own campaign and email operations end to end, partnering with demand generation on planning, building, QA, launching, and measuring campaigns.
- Manage nurture and lifecycle programs, including designing and maintaining nurture streams to move prospects through the funnel.
- Run marketing attribution and reporting, including channel mapping and funnel, pipeline, conversion, ARR, and ROI reporting.
- Support field and event marketing by producing landing pages, forms, programs, and event assets.
- Build internal tooling and enablement processes to scale marketing operations.
- Support maintenance and integration of the martech stack, including Marketo, Salesforce, program templatization, and user management.
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