- Manage the 6sense ecosystem including keyword universe, buying stage configurations, and predictive scoring models.
- Build and update dynamic target account lists using intent, firmographic, and technographic filters.
- Ensure account segments sync between 6sense, Salesforce, and LinkedIn Campaign Manager.
- Design and execute multi-touch ABM campaigns across display advertising, LinkedIn, and direct gifting.
- Coordinate with demand generation to run pipeline acceleration and competitive takeout plays.
- Partner with BDRs and AEs to provide account briefings, training, and actionable intent data insights.
- Track and report on ABM velocity metrics and maintain program dashboards.
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