Senior Manager, Integrated Intelligence (Social Listening)
New
R
Real ChemistryHealthcare Marketing
Remote - USAFull-TimeManager
Salary85,000 - 105,000 USD per year
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Job Details
- Experience
- 3–5 years
- Required Skills
- SalesforceGoogle AnalyticsTableauData visualization
Requirements
- 3–5 years of experience in marketing analytics, communications analytics, social listening, digital analytics, audience research, strategic planning, search analytics, primary or syndicated research, or healthcare/pharmaceutical marketing.
- Understanding of omnichannel measurement and analytics, including integrated marketing, digital experiences, and technology ecosystems.
- Strong experience in cross-channel reporting, KPI tracking, and qualitative insight generation.
- Experience working with data sources such as web analytics, social/digital listening platforms, media data, CRM, and syndicated research.
- Familiarity with tools such as Netbase Quid, Brandwatch, Talkwalker, Meltwater, Sprinklr, Google Analytics, Google Search Console, SEMrush, Facebook/Meta analytics, Salesforce, Tableau, or Power BI.
- Experience developing reporting deliverables, landscape analyses, performance readouts, or insight-driven presentations.
- Strategic approach to measurement, research, and reporting, with a focus on actionable insights.
- Basic understanding of data modeling, data management, or automated reporting solutions preferred.
Responsibilities
- Support day-to-day analytics and intelligence workstreams across client accounts, including ongoing reporting, ad-hoc analysis, social and digital listening, landscape research, and performance measurement.
- Assist in the development of integrated analyses that combine multiple inputs, such as social conversation, media performance, web behavior, search trends, audience data, competitive activity, and campaign KPIs.
- Aggregate, clean, organize, and interpret data across digital, social, search, marketing, and customer analytics platforms.
- Build and refine keyword-based queries, Boolean searches, and data pulls to support social listening, digital landscape, audience, and competitive analyses.
- Develop reporting deliverables with accurate data, initial insights, implications, and recommendations for internal team review.
- Help synthesize research into clear strategic narratives that guide client communications, marketing, and engagement strategies.
- Participate in KPI framework development, success metric definition, and measurement planning across complex, multitouch customer journeys.
- Present findings in a professional manner to internal and external audiences.
- Assist in training junior resources on analytics, social listening, reporting, insight development, and client-ready storytelling.
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