- Develop entertainment and sports partnership strategies for healthcare, health, and wellness client accounts with leadership and integrated client teams.
- Identify and evaluate opportunities with properties, teams, leagues, talent, rights holders, and other industry partners.
- Translate client objectives, audience insights, and cultural trends into partnership platforms and activation ideas.
- Lead opportunity sourcing, valuation, proposal development, rights packaging, negotiation, contracting support, and activation planning.
- Develop business cases and recommendations that balance brand impact, audience relevance, budget, risk, and measurable value.
- Partner with legal, finance, creative, strategy, experiential, influencer, social, and media teams to deliver programs on time and within scope.
- Oversee partnership activation and optimization, ensuring contractual rights are leveraged and programs meet brand and compliance requirements.
- Advise assigned client accounts and present partnership recommendations to senior stakeholders.
- Build relationships across entertainment and sports, including properties, teams, leagues, talent, agents, rights holders, and agency partners.
- Support new business pitches and contribute partnership expertise, industry insights, and team resources.
Negotiation