- Collaborate with internal teams and client peers on strategic solutions to business and communications challenges.
- Lead paid social media across several healthcare accounts as part of an integrated team.
- Plan, set up, create, QA, optimize, and manage social media campaigns and their performance.
- Maintain knowledge of social platforms and trends to guide account teams.
- Create and help present media plans that translate business objectives and strategies into campaign plans.
- Advise internal teams and clients on creative and placement optimization and paid social best practices.
- Provide input on KPIs and partner with analytics teams to develop measurement approaches.
- Monitor ad platform budgets, maintain flowcharts, and review and approve campaigns in MediaOcean/Prisma.
- Share recommendations on research, campaign results, industry trends, innovation, and competitive pressures.
- Use data and analytics to inform trading strategies and campaign management.