CRM Systems & Lifecycle Manager
New
H
HeadspaceHealth Tech
We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time.Full-TimeManager
Salary$79,000-$110,000
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- SQLHTMLCSSA/B testingDatabricks
Requirements
- 5+ years of experience in marketing operations or CRM.
- Strong systems thinking with experience in event-based data models.
- Ability to read and write data specs.
- Deep expertise in Braze, including Canvas, segmentation, and Liquid Logic.
- Experience designing and interpreting A/B and multivariate experiments.
- Hands-on experience using AI tools to accelerate technical work.
- Strong project management skills with ability to manage multiple priorities.
- Data-driven with the ability to report on campaign performance.
- Braze certification strongly preferred.
- Experience with Liquid Logic highly preferred.
- Experience with Amplitude or Tableau a plus.
- Intermediate knowledge of HTML and CSS.
Responsibilities
- Own the data foundation that powers lifecycle marketing and drive Engineering and Data team prioritization.
- Partner with Engineering and Data as a technical peer on schema design and downstream CRM impact.
- Maintain and evolve Braze data integrity by auditing segments and validating data.
- Build and maintain documentation of the CRM data architecture.
- Evaluate new data capabilities and Braze features with a systems lens.
- Proactively identify structural limitations in the current stack and build a case for resolving them.
- Support lifecycle marketing strategy and execution across email, push, in-app, and SMS channels.
- Design, execute, and analyze A/B and multivariate experiments in Braze.
- Support B2B client launches and migrations in partnership with Marketing Ops.
- Monitor and report on campaign performance metrics.
View Full Description & ApplyYou'll be redirected to the employer's site
