Retention & Lifecycle Marketing Manager
New
P
Paleovalley & Wild PasturesDTC Ecommerce, Health & Wellness
United StatesFull-TimeManager
Salary$100,00 - $120,000 per year (DOE)
Apply NowOpens the employer's application page
Job Details
- Experience
- 5-8 years
- Required Skills
- FigmaA/B testing
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Psychology or a related field.
- 5-8 years of experience in email marketing, with significant lifecycle and retention marketing experience.
- Experience supporting DTC ecommerce brands in the CPG health, supplement, and wellness space.
- Proven experience developing and implementing lifecycle strategies that improve repeat purchase rate and reduce churn.
- Strong hands-on experience owning and optimizing retention-focused lifecycle programs.
- Expert-level proficiency in Klaviyo, including advanced segmentation, automation, and deliverability best practices.
- Strong experience with Figma for designing and building email templates, with knowledge of email UX and mobile responsiveness.
- Strong analytical skills, including experience with performance metrics and designing A/B tests.
- Experience monitoring and optimizing deliverability, inbox placement, and subscriber health.
- Exceptional attention to detail and strong project management skills.
- Strong verbal and written communication skills for explaining strategic recommendations to non-technical stakeholders.
Responsibilities
- Develop and implement retention-focused lifecycle strategies and campaigns to increase repeat purchase rate, reduce churn, and grow customer lifetime value.
- Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop engagement strategies.
- Own day-to-day management of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, and subscription reactivation flows.
- Design, build, and optimize email templates and campaigns for brand consistency, deliverability, and visual impact.
- Implement advanced customer segmentation, personalization, and dynamic content strategies.
- Design and execute strategic A/B tests and optimize programs based on performance data and customer behavior.
- Maintain the retention dashboard, monitor key performance metrics, and provide insights to stakeholders.
- Collaborate cross-functionally with Customer Experience, Product, E-commerce, and Creative teams.
View Full Description & ApplyYou'll be redirected to the employer's site
