Senior Manager, Lifecycle Marketing
New
This position may be performed remotely in most states within the US, with some exclusionsFull-TimeManager
Salary78,000 - 95,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- CRMData analyticsA/B testing
Requirements
- 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation.
- Experience with platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze.
- Experience executing and optimizing lifecycle marketing programs across multiple customer journey stages.
- Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
- Excellent verbal and written communication skills.
- Experience driving engagement, retention, and revenue growth.
- Experience managing client relationships and presenting campaign performance.
- Experience with web analytics (GA4, etc) and setting up UTM tracking.
- Ability to hit the ground running and pick up new skills.
Responsibilities
- Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
- Supporting the development and execution of customer journey strategies.
- Serving as a strategic partner to client stakeholders.
- Leading regular reporting, campaign reviews, and performance discussions.
- Identifying opportunities to improve lifecycle performance through segmentation and automation.
- Building and optimizing automated lifecycle campaigns.
- Developing and executing testing plans across messaging and audience segments.
- Tracking lifecycle KPIs including engagement and revenue.
- Working hands-on in ESP platforms.
- Partnering with analytics, engineering, and paid media teams.
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