Senior Marketing Operations Manager
New
T
TCP SoftwareB2B SaaS
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceCRM
Requirements
- 5+ years of experience in marketing operations, revenue operations, or a related B2B SaaS marketing role.
- Strong hands-on experience with Salesforce and Marketo.
- Experience building and optimizing lead lifecycle management, scoring, routing, campaign operations, automation, and reporting.
- Strong understanding of CRM and marketing automation architecture, integrations, data flows, and funnel operations.
- Experience building dashboards and reporting that connect marketing activity to pipeline and revenue outcomes.
- Strong command of data quality management, segmentation, enrichment, deduplication, and governance best practices.
- Experience evaluating and improving martech stacks to increase efficiency, interoperability, and business value.
- Clear understanding of how AI can be applied in marketing operations.
- Strong analytical, problem-solving, and project management skills.
- Ability to communicate clearly, work cross-functionally, and influence outcomes across technical and non-technical stakeholders.
Responsibilities
- Own and improve the systems, processes, and data that support marketing execution and performance measurement.
- Serve as the primary marketing operations lead for Salesforce, Marketo, Demandbase, and LeanData ensuring strong integration, clean data flow, and reliable reporting across the funnel.
- Build, manage, and optimize lead lifecycle processes, scoring models, routing logic, nurture flows, campaign setup, and automation programs.
- Partner with RevOps to improve lead management, funnel visibility, handoff quality, and alignment across teams.
- Develop and maintain dashboards, reporting, and analysis that provide clear visibility into campaign performance, pipeline contribution, conversion, velocity, and ROI.
- Drive database health and data governance, including segmentation, enrichment, deduplication, normalization, and process discipline.
- Evaluate, implement, and optimize tools and platforms that improve orchestration, account-based marketing, and operational efficiency.
- Identify gaps, inefficiencies, and manual work in our martech stack, then implement improvements that increase scale, speed, and accuracy.
- Help modernize our marketing technology ecosystem to better support AI-driven segmentation, personalization, automation, and performance optimization.
- Create and document scalable processes, standards, and best practices for campaign operations, QA, reporting, and cross-functional workflows.
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