Senior Manager, Marketing Operations
New
Based in the United StatesFull-TimeManager
Salary138,300 - 190,200 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years of experience in Marketing Operations, Growth Operations, Lifecycle Marketing, or a related function; 5+ years of people leadership experience
- Required Skills
- Project ManagementData AnalysisSalesforce
Requirements
- 8+ years of experience in Marketing Operations, Growth Operations, Lifecycle Marketing, or a related function within a B2B SaaS environment.
- 5+ years of people leadership experience with a track record of building and developing high-performing teams.
- Deep expertise with marketing automation platforms and CRM systems, particularly Marketo and Salesforce.
- Strong understanding of lifecycle marketing, lead management, attribution modeling, funnel optimization, and revenue operations.
- Proven experience connecting marketing programs and initiatives to measurable pipeline and revenue outcomes.
- Strong analytical capabilities with experience leveraging data to drive strategic decision-making and operational improvements.
- Experience collaborating with Sales, Revenue Operations, Data, and executive stakeholders in fast-paced environments.
- Excellent communication, project management, and stakeholder management skills.
- Experience implementing AI-powered workflows, automation strategies, or operational transformation initiatives is highly desirable.
Responsibilities
- Define and execute the overall marketing operations strategy, ensuring alignment between marketing investments and business growth objectives.
- Build, optimize, and manage the marketing technology ecosystem, including marketing automation platforms, CRM integrations, and go-to-market systems.
- Partner closely with Marketing, Sales, Revenue Operations, and Data teams to improve funnel performance, operational efficiency, and customer lifecycle management.
- Identify, implement, and scale AI-driven workflows and automation initiatives that enhance productivity, reporting, campaign execution, and lead management.
- Develop and maintain scalable frameworks for segmentation, lead scoring, attribution, customer journeys, and lifecycle marketing.
- Ensure data integrity, system reliability, governance, and operational scalability across marketing platforms.
- Create reporting structures, dashboards, and performance measurement frameworks that provide visibility into marketing effectiveness, revenue impact, and forecasting.
- Lead continuous improvement initiatives focused on experimentation, process optimization, and operational excellence.
- Build, mentor, and manage a high-performing Marketing Operations team while establishing best practices and documentation standards.
View Full Description & ApplyYou'll be redirected to the employer's site
