Senior Marketing Operations Manager
New
All roles are fully remote within the contiguous U.S.Full-TimeManager
Salary150,000 - 175,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- SQLSalesforceTableau
Requirements
- 7+ years of experience in marketing operations, revenue operations, and/or sales operations.
- Expert understanding of the lead-to-revenue lifecycle.
- At least one certification with Salesforce, Pardot, or Marketo.
- Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema.
- Strong proficiency in SQL for querying complex databases and data manipulation.
- Ability to construct Tableau dashboards.
- Analytical mindset for identifying business friction points and optimization opportunities.
Responsibilities
- Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
- Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
- Own the operational foundation of Demand Generation.
- Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies.
- Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team.
- Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data.
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