Senior Marketing Operations Manager

New

United StatesFull-TimeManager

Salary not disclosed

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Job Details

Bachelor's degree in Business, Marketing, or equivalent experience.
7+ years of professional experience in marketing operations in a B2B SaaS environment.
Advanced HubSpot administration experience.
Deep understanding of lead lifecycle management, lead scoring, routing, and funnel optimization.
Experience managing marketing automation platforms.
Strong background in data governance, database management, and enrichment strategies.
Experience building workflows, automation, and scalable operational processes.
Experience working within Salesforce environments and partnering with Sales Operations.
Strong analytical and reporting skills.
Experience supporting account-based marketing and buying group initiatives.
Strong project management, documentation, and organizational skills.

Lead the strategy, administration, and governance of marketing systems, lead management processes, and reporting infrastructure.
Define metrics and develop dashboards providing actionable insights to leadership.
Monitor and analyze funnel performance and marketing contribution to pipeline.
Drive sales and marketing alignment through initiatives that support lead management and governance.
Serve as the primary administrator for core marketing technologies.
Partner with Sales Operations and IT to design solutions for operational efficiency and scalability.
Execute database strategy including enrichment, segmentation, and contact acquisition.
Identify opportunities to modernize operations through workflow automation and AI-enabled solutions.
Create and maintain documentation, governance standards, and operational procedures.
Manage vendor relationships, contracts, and licensing compliance.

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