Senior Manager, Marketing Operations
New
Fully remote so you can choose where you want to workFull-TimeManager
Salary138,300 - 194,600 USD per year
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Job Details
- Experience
- 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS
- Required Skills
- Artificial IntelligenceSalesforceData analytics
Requirements
- 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS
- 5+ years of people leadership experience
- Deep expertise with Marketo and Salesforce
- Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management
- Experience partnering closely with Sales, RevOps, and Data teams
- Proven ability to connect marketing initiatives to pipeline and revenue outcomes
Responsibilities
- Own and evolve Boulevard's marketing operations strategy, systems, and processes
- Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes
- Identify, implement, and scale AI-powered workflows and automation opportunities
- Build and optimize processes for campaign execution, reporting, lead management, and customer engagement
- Own and optimize the marketing automation stack, including Marketo, Customer.io, and related GTM systems
- Develop reporting frameworks and dashboards to provide visibility into funnel performance
- Build and lead a high-performing Marketing Operations team
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