Senior Manager, Marketing Operations
B
BoulevardB2B SaaS
Remote - USAFull-TimeManager
Salary138,300 - 194,600 USD per year
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Job Details
- Experience
- 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing; 5+ years of people leadership experience
- Required Skills
- Artificial IntelligenceSalesforceData analytics
Requirements
- 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS.
- 5+ years of people leadership experience.
- Deep expertise with Marketo and Salesforce.
- Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management.
- Experience partnering closely with Sales, RevOps, and Data teams.
- Proven ability to connect marketing initiatives to pipeline and revenue outcomes.
Responsibilities
- Own and evolve marketing operations strategy, systems, and processes.
- Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes.
- Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance.
- Identify, implement, and scale AI-powered workflows and automation.
- Optimize marketing automation stack including Marketo and Customer.io.
- Design scalable segmentation, lead scoring, and lifecycle frameworks.
- Develop reporting frameworks and dashboards for funnel performance.
- Build and lead a high-performing Marketing Operations team.
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