Senior Marketing Campaign Operations & Analytics Manager
New
H
HalcyonCybersecurity
Remote, USFull-TimeSenior
Salary130,000 - 155,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years in marketing operations, campaign operations, or a closely related role.
- Deep, hands-on Marketo expertise (programs, templatization, smart campaigns, forms, landing pages, email, administration).
- Proven track record running end-to-end campaign and email operations.
- Experience designing and executing nurture and lifecycle programs.
- Strong attribution and analytics skills (channel mapping, multi-touch attribution, funnel/pipeline reporting).
- Working knowledge of Salesforce and integration with marketing automation.
- Familiarity with intent-based and GTM tools (e.g., AdRoll, MadKudu, 6Sense).
- Builder's mindset (automating and orchestrating processes).
- Data-driven communication skills.
Responsibilities
- Own campaign and email operations end to end.
- Partner closely with demand generation to plan, build, QA, launch, and measure marketing campaigns.
- Design, build, and maintain nurture streams, programs, and reporting.
- Maintain channel mapping and attribution models to produce funnel, pipeline, ARR, and ROI reporting.
- Produce landing pages, forms, programs, and event assets for field and executive events.
- Create self-service tools, documentation, and processes.
- Support maintenance of Marketo, Salesforce, and connected systems.
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