Sr. Marketing Operations Manager
New
USFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceCRMHubSpot
Requirements
- Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
- 7+ years of experience in marketing operations within a B2B SaaS environment.
- Strong hands-on experience with HubSpot administration and marketing automation systems.
- Deep understanding of lead lifecycle management, lead scoring, routing, and funnel optimization.
- Experience working with Salesforce and partnering with Sales Operations/CRM teams to improve data integrity and lead-to-account processes.
- Strong analytical skills with the ability to translate complex data into clear business insights and recommendations.
- Experience with data governance, database management, enrichment strategies, and marketing performance reporting.
- Excellent communication, cross-functional collaboration, and project management skills.
- Familiarity with ABM, buying groups, intent data, and modern marketing technology ecosystems is a plus.
- Experience implementing workflow automation, AI-enabled marketing processes, and scalable operational systems is highly valued.
Responsibilities
- Lead the administration, optimization, and governance of the marketing technology ecosystem, including automation platforms, CRM integrations, and reporting infrastructure.
- Own and continuously improve lead lifecycle management, including scoring, routing, segmentation, and data quality processes.
- Build and maintain dashboards, reporting frameworks, and performance metrics that provide actionable insights to marketing and revenue leadership.
- Partner with Sales Operations, IT, and BI teams to ensure alignment across lead-to-revenue systems, workflows, and data integrity.
- Drive marketing database strategy, including enrichment, segmentation, compliance, and ongoing data health optimization.
- Design and implement automation and AI-enabled workflows to improve efficiency, scalability, and marketing effectiveness.
- Manage documentation, governance standards, vendor relationships, and operational processes to ensure long-term scalability and consistency.
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