- Own the Braze instance end-to-end, including Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene.
- Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content.
- Manage Segment CDP integration, ensuring clean data flow and real-time event piping.
- Oversee email and SMS deliverability, including IP warming, authentication protocols, and inbox placement optimization.
- Execute the email and SMS marketing calendar, including promotional campaigns, product launches, and nurture sequences.
- Own all client-facing operational messaging, including onboarding, prescription notifications, and billing alerts.
- Partner with analytics to define and track lifecycle KPIs and maintain reporting dashboards in Braze and Looker.
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