ApplyHead/VP/SVP of Marketing (Remote)
Posted about 2 months agoViewed
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💎 Seniority level: Executive, 10+ years
📍 Location: US, Canada
🔍 Industry: Consumer Telemedicine
🏢 Company: Maximus Health, Inc.
🗣️ Languages: English
⏳ Experience: 10+ years
🪄 Skills: LeadershipData AnalysisPeople ManagementGoogle AnalyticsFinancial ManagementContent creationContent managementStrategic ManagementCommunication SkillsCustomer serviceSEOPresentation skillsWritten communicationExcellent communication skillsVerbal communicationReportingBudgetingCross-functional collaborationSales experienceMarket ResearchData visualizationMarketingTeam managementDigital MarketingCRMFinancial analysisData analyticsCustomer SuccessBudget managementA/B testing
Requirements:
- 10+ years of experience with 5+ years managing a team in consumer e-commerce, subscription, or DTC health.
- Have scaled revenue at a business to over $100M ARR and managed a minimum marketing spend of $3M per month
- Deep expertise in paid acquisition with Meta, Google in particular
- Expert in conversion rate optimization (CRO)
- Track record of optimizing LTV:CAC and improving marketing efficiency in a high-growth startup.
- Strong analytical mindset with experience running structured experiments and A/B tests, both in the context of marketing channels and in downstream product experiences.
- Ability to scale & manage a high-performing team, including performance, brand, and creative functions.
- Comfortable in a fast-paced, data-driven, and execution-heavy environment.
Responsibilities:
- Own Maximus’s marketing strategy & execution to ensure the company hits revenue, CAC, and retention goals.
- Manage & optimize a multimillion-dollar marketing budget, ~$3M to $5M monthly, across performance and organic channels.
- Scale and refine paid acquisition channels (Meta, Google, TikTok, YouTube, Reddit, etc.), ensuring efficient CAC/LTV optimization.
- Develop a robust brand & organic marketing engine (SEO, content, influencers, affiliates, community, PR).
- Test & scale new channels (sales, referrals, partnerships, offline, and guerrilla growth tactics).
- Deeply analyze marketing data to optimize ROAS, retention, and long-term customer value.
- Oversee creative strategy & production for performance marketing, social, and brand storytelling.
- Recruit, mentor, and manage a high-performing in-house marketing team, while leveraging specialized contractors and agencies when needed.
- Refine & strengthen Maximus’s brand positioning to increase trust and credibility with customers.
- Collaborate with Product to optimize conversion, landing pages, and onboarding flows.
- Partner with Finance to forecast marketing efficiency and ensure we hit LTV:CAC and payback period targets.
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