Finance Manager, Marketing (Remote)

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Requirements:

• 5+ years of FP&A, or Strategic Finance with hands-on experience in SaaS or subscription models.
• Experience working with Marketing, or go-to-market organizations, with a deep understanding of GTM motions
• A strong understanding of marketing metrics, including CAC, LTV, attribution models, and digital marketing analytics is required
• Experience with SQL and analytics/reporting tools.
• Strong understanding of data structuring and data flows across multiple platforms/tools
• Financial modelling skills and quantitative analysis experience
• Expert in Excel and Google Sheets; can maintain complex spreadsheets, comfortable with large datasets, different modelling techniques, and shortcuts
• Experience with GAAP and non-GAAP financial metrics
• High competency with systems such as Quickbooks, Looker, & 5Tran

Responsibilities:

• Leverage advanced analytics, hands-on financial modelling, and strategic analysis to deliver impactful recommendations that shape key business decisions and elevate the clarity of critical performance metrics.
• Design, build, and maintain sophisticated financial models to assess the effectiveness of marketing programs, customer acquisition costs, lifetime value, and the full marketing funnel—empowering data-driven growth.
• Dive deep into marketing campaign performance, providing actionable insights that boost efficiency, optimize spend allocation, and maximize returns on marketing investments.
• Become a subject matter expert in our data architecture, harnessing its power to deliver transparent, actionable reporting on business performance.
• Collaborate and foster strong partnerships with cross-functional teams in finance, accounting, and marketing analytics & operations, ensuring alignment and shared success.
• Continuously refine and enhance policies, procedures, and systems to support Maximus Health’s rapid growth and scalability.
• Drive the annual operations planning process for marketing spend, working hand-in-hand with stakeholders to understand business drivers, opportunities, and risks.
• Partner closely with Marketing leaders to manage budgets and forecasts, achieving exceptional accuracy (within 2% variance), and providing ongoing analysis of actuals versus plan and forecast.
• Support headcount management to ensure optimal resource allocation and operational efficiency.
• Play an integral role in monthly and quarterly close activities, partnering with accounting to review expense accruals and ensure financial integrity.