Lifecycle Marketing Manager

New

Position is Remote (USA or Canada)Full-TimeMiddle

Salary$165K – $195K • 0.01% – 0.1%

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Job Details

4-6 years of hands-on lifecycle/CRM marketing experience in a direct-to-consumer environment.
Deep Braze expertise, including building Canvas flows, writing complex Liquid logic, and architecting campaign taxonomies.
Proven ability to manage both marketing broadcast and transactional/operational messaging programs.
Strong knowledge of email deliverability (IP warming, SPF, DKIM, DMARC, sender reputation).
Experience integrating a CDP (Segment preferred) with Braze.
Proficiency in Looker, Google Analytics, or comparable analytics tools.
Demonstrated fluency with AI tools (e.g., Claude, ChatGPT) for copy and campaign evaluation.
Experience with A/B and multivariate testing methodologies.
Bachelor’s degree in Marketing, Communications, or related field.
Experience in health, wellness, telehealth, or subscription commerce is a strong plus.

Own the Braze instance end-to-end, including Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene.
Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content.
Manage Segment CDP integration, ensuring clean data flow and real-time event piping.
Oversee email and SMS deliverability, including IP warming, authentication protocols, and inbox placement optimization.
Execute the email and SMS marketing calendar, including promotional campaigns, product launches, and nurture sequences.
Own all client-facing operational messaging, including onboarding, prescription notifications, and billing alerts.
Partner with analytics to define and track lifecycle KPIs and maintain reporting dashboards in Braze and Looker.

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