Lifecycle Marketing Manager
New
USA or CanadaFull-TimeMiddle
Salary$165K - $195K
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Job Details
- Required Skills
- Google AnalyticsCRMLooker
Requirements
- 4-6 years of hands-on lifecycle/CRM marketing experience in a direct-to-consumer environment.
- Deep technical expertise in Braze, including Canvas flow design and Liquid logic.
- Experience managing email and SMS deliverability at scale, including IP warming and authentication protocols.
- Demonstrated experience integrating CDPs (Segment preferred) with marketing automation platforms.
- Proficiency with analytics tools such as Looker or Google Analytics.
- Strong copywriting skills for email and SMS optimization.
- Fluency with AI tools like ChatGPT or Claude for messaging copy and creative acceleration.
- Bachelor’s degree in Marketing, Communications, or a related field.
Responsibilities
- Own the Braze instance end-to-end including Canvas architecture, taxonomy, event tracking, and data hygiene.
- Plan and execute the full email and SMS marketing calendar for promotional, product, and educational content.
- Manage all client-facing operational messaging including onboarding, refill reminders, lab results, and billing notifications.
- Develop segmentation frameworks using Liquid logic and dynamic content to personalize messaging.
- Define, track, and report on lifecycle KPIs using Looker and Braze to provide actionable insights.
- Collaborate with Product, Engineering, Creative, and Clinical teams to align messaging with product and operational goals.
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