Senior Manager, Lifecycle Marketing
New
Based in the United StatesFull-TimeManager
Salary78,000 - 95,000 USD per year
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Job Details
- Experience
- 4+ years of experience
- Required Skills
- CRMHubSpot
Requirements
- 4+ years of experience in lifecycle marketing, CRM, retention marketing, or marketing automation using platforms such as Klaviyo, Braze, HubSpot, Marketo, SFMC, or similar tools.
- Strong expertise in customer segmentation, personalization, automation, and retention/loyalty strategies across the customer lifecycle.
- Proven ability to manage client relationships and communicate performance insights and strategic recommendations clearly and confidently.
- Hands-on experience executing and optimizing multi-channel lifecycle campaigns that drive engagement and revenue growth.
- Familiarity with web analytics tools (e.g., GA4) and UTM tracking implementation.
- Strong analytical mindset with the ability to interpret data and translate it into actionable marketing strategies.
- Excellent communication skills, proactive mindset, and ability to thrive in a fast-paced, client-facing environment.
Responsibilities
- Lead and manage lifecycle marketing programs across a portfolio of clients, ensuring strong execution across retention, engagement, and acquisition initiatives.
- Design and optimize end-to-end customer journeys, including welcome, onboarding, nurture, cart abandonment, win-back, and loyalty flows.
- Serve as a strategic advisor to clients, using performance data and lifecycle best practices to guide recommendations and campaign direction.
- Oversee multi-channel execution across email, SMS, push notifications, loyalty programs, and other owned marketing channels.
- Develop and implement testing strategies focused on messaging, segmentation, creative, timing, and channel performance.
- Monitor KPIs such as engagement, conversion, retention, and revenue, and translate insights into actionable optimizations.
- Collaborate with analytics, engineering, and media teams to improve targeting, measurement, and overall lifecycle performance.
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