Senior Manager, Lifecycle Marketing
New
Remote, United StatesFull-TimeManager
Salary78,000 - 95,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- CRM
Requirements
- 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation.
- Experience with platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.
- Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.
- Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
- Excellent verbal and written communication skills with a proactive mindset.
- Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth.
- Experience managing client relationships and presenting campaign performance and recommendations.
- Experience with web analytics (GA4, etc) and setting up UTM tracking.
- Ability to hit the ground running and pick up new skills.
Responsibilities
- Manage lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
- Support the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation.
- Serve as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices.
- Lead regular reporting, campaign reviews, and performance discussions with clients.
- Identify opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing.
- Design and optimize lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels.
- Build and optimize automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more.
- Monitor deliverability and account reputation in-line with CAN-SPAM & GDPR.
- Partner with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement.
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