Senior Field Marketing Manager
New
P
ParloaConversational AI
Remotely in the USAFull-TimeSenior
Salary115,000 - 170,000 USD per year
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Job Details
- Experience
- 7–10 years of field or regional marketing experience, with at least 5 years focused on the U.S. market.
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- 7–10 years of field or regional marketing experience.
- At least 5 years of experience focused on the U.S. market.
- Proven success in executing high-impact campaigns and events that drive revenue.
- Deep understanding of the enterprise sales cycle and collaboration with account executives.
- Fluency with AI-enabled marketing platforms or tools for lead scoring, content generation, personalization, or predictive analytics.
- Excellent communication, project management, and cross-functional collaboration skills.
- Experience with Salesforce, HubSpot/Marketo, and event/webinar tools is preferred.
- Industry expertise in insurance, finance, or healthcare is strongly preferred.
Responsibilities
- Develop and execute regional marketing plans that align with sales priorities and revenue targets.
- Collaborate with Sales, Content Marketing, Product Marketing, and Partnerships teams to tailor content and campaigns for the U.S. market.
- Plan and execute integrated marketing campaigns, including field events, webinars, industry conferences, and account-based marketing (ABM).
- Build pipelines and accelerate sales cycles through region-specific strategies and customer engagement programs.
- Track, measure, and report on campaign performance, ROI, and pipeline impact.
- Leverage AI tools and platforms to optimize campaign targeting, personalization, and performance insights.
- Foster relationships with industry partners, associations, and influencers in the insurance, financial services, and healthcare sectors.
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