CRM Marketing Manager

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AlgaeCalHealth and Supplements
Vancouver, British Columbia, Canada. Toronto, Ontario, CanadaFull-TimeManager
SalaryUp to 120,000 USD per year
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Job Details

Experience
3+ years
Required Skills
Project ManagementData analytics

Requirements

  • Experience leading or managing a small team.
  • 3+ years of experience in email and database marketing.
  • Proven track record in developing and analyzing automated customer journeys.
  • 3+ years of experience in marketing automation platforms (Braze, Klaviyo, SFMC).
  • Familiarity with CRM platforms like Salesforce.
  • Direct response marketing experience.
  • Understanding of rewards, subscription programs, and loyalty funnels.
  • Data-driven with strong analytical and presentation skills.
  • Strong project management and organization skills.

Responsibilities

  • Lead, coach, and develop the marketing team.
  • Create and manage automated campaigns across email, SMS, and push notifications.
  • Improve communication personalization and timing.
  • Build segmentation models using data and customer insights.
  • Scale customer journeys in platforms like SFMC, Klaviyo, or Braze.
  • Optimize marketing automation performance through testing and iteration.
  • Oversee email design and messaging best practices.
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Up to 120,000 USD per year
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