- Own the annual field marketing calendar, budget, and program roadmap
- Design and execute a multi-format events program spanning trade shows, roadshows, community events, and partner activations
- Set and own field marketing targets for meetings booked and pipeline generated
- Own the full event lifecycle from pre-show outreach through post-show follow-up
- Design integrated event campaigns connecting in-person and digital touchpoints
- Partner with SDR team and Account Executives on target accounts and outreach
- Execute at key in-person events across North America (~3-4 times per year)
- Partner with Revenue Operations for Salesforce attribution and reporting
- Manage event logistics, vendor management, and budget reconciliation
- Manage the swag and merchandise program
Project ManagementSalesforceBudget management+1 more