- Own the annual events calendar: selection, prioritization, and budget allocation across industry conferences, regional field events, and virtual programs
- Partner with content and demand gen on event programming and messaging: you have a strong point of view on what procurement audiences actually find valuable, and you bring that into every agenda, speaker brief, and post-event touchpoint
- Develop experiential marketing programs that bring the Fairmarkit brand to life at conferences, executive dinners, and hosted events, creating memorable moments that deepen engagement with procurement leaders
- Plan and execute Customer Advisory Boards and customer roundtables with Customer Success end-to-end, from invitations through post-event follow-up
- Build and manage the speaking engagement pipeline: identify opportunities, coordinate submissions, and prep executives and customers for the stage
- Drive pre- and post-event promotion with demand generation: email, social, content sequencing
- Plan our annual event and 3-4 smaller, hosted Fairmarkit field events per year, including venue sourcing, vendor management, run-of-show, and attendee experience
- Handle all logistics: registration, vendor contracts, swag ordering, booth operations, travel coordination
- Use AI tools actively to streamline planning, personalize outreach, and move faster than a team twice your size
- Track event-attributed pipeline and report results to the Head of Revenue Marketing
Project ManagementSalesforce