- Write conversion-focused copy for ads, emails, sales pages, social media, video scripts, blogs, and other formats.
- Develop persuasive product stories from clinical studies, product features, ingredients, doses, mechanisms, and results.
- Translate product features into customer benefits and address customer beliefs, concerns, and objections.
- Use performance metrics such as CTR, CVR, CPA, open rate, click rate, rankings, traffic, and revenue to assess copy.
- Identify what worked, what did not, and what to test next.
- Write both short-form copy and long-form sales pages and video sales letter-style scripts.
- Ensure health-related copy is truthful, sourced, accurate, compliant, and trustworthy.
- Use AI tools for research, ideation, outlining, variations, and efficiency while applying independent judgment and editing.
- Collaborate with marketers, designers, video editors, stakeholders, and other writers; incorporate feedback and revise copy.