- Write conversion-focused copy for ads, emails, sales pages, social media, video scripts, and blog posts.
- Translate clinical studies, product features, and complex health information into clear, persuasive, and empathetic marketing messages.
- Develop hooks, headlines, and sales arguments that drive user engagement and actions.
- Collaborate with marketers, designers, and video editors to create cohesive campaigns.
- Analyze performance data such as CTR, CVR, and CPA to test and improve copy effectiveness.
- Conduct research on customers, competitors, and industry trends to inform copy strategy.
- Maintain high standards for accuracy and health-claim compliance in all written materials.
SEOA/B testing