Direct Response Copywriter (Natural Health)
New
A
AlgaeCalNatural health
Workable locations: Canada. United StatesFull-Time
Salary not disclosed
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Job Details
Requirements
- Provide examples of direct response copywriting in a portfolio.
- Demonstrate experience writing ads, emails, and sales pages that convert.
- Show an ability to turn product features into customer benefits.
- Be able to research clinical studies and turn evidence into clear, accurate, persuasive product stories.
- Write both short-form copy and long-form sales pages and video sales letter-style scripts.
- Use performance metrics to assess copy and guide testing.
- Understand compliance, claims, sourcing, and accuracy in health-related copy.
- Be comfortable using AI tools for research, ideation, outlining, variation, and speed.
- Be receptive to feedback and able to collaborate with marketers, designers, video editors, stakeholders, and writers.
- Submit a resume, cover letter, and a direct response sales-page writing sample; include results if available.
Responsibilities
- Write conversion-focused copy for ads, emails, sales pages, social media, video scripts, blogs, and other formats.
- Develop persuasive product stories from clinical studies, product features, ingredients, doses, mechanisms, and results.
- Translate product features into customer benefits and address customer beliefs, concerns, and objections.
- Use performance metrics such as CTR, CVR, CPA, open rate, click rate, rankings, traffic, and revenue to assess copy.
- Identify what worked, what did not, and what to test next.
- Write both short-form copy and long-form sales pages and video sales letter-style scripts.
- Ensure health-related copy is truthful, sourced, accurate, compliant, and trustworthy.
- Use AI tools for research, ideation, outlining, variations, and efficiency while applying independent judgment and editing.
- Collaborate with marketers, designers, video editors, stakeholders, and other writers; incorporate feedback and revise copy.
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