Senior Product Marketing Manager, Marketing Orchestration
New
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StackAdaptAdTech MarTech
StackAdapt is a remote-first company; we are open to candidates located anywhere in North AmericaFull-TimeSenior
Salary100,000 - 119,000 CAD per year
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Job Details
- Experience
- 6–8+ Years
- Required Skills
- Data analyticsGenerative AI
Requirements
- 6–8+ years of dedicated product marketing experience in the Martech or marketing automation ecosystem.
- Deep domain expertise from tier-1 marketing automation, CDP, or cross-channel engagement platforms.
- Advanced capability to translate complex technical data structures into business value.
- Hands-on experience bringing multi-channel marketing tools to market.
- Deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics.
- Proven portfolio of creating structured sales plays, commercial discovery frameworks, and competitive battlecards.
- Solid baseline understanding of the programmatic ad tech space.
Responsibilities
- Develop and execute the global GTM strategy for the marketing orchestration suite.
- Reposition the narrative away from traditional, email-specific retention use cases toward connected, cross-channel execution.
- Act as the strategic PMM partner to Product Managers, Client Services, and Sales.
- Synthesize disparate product roadmaps into a single, cohesive, multi-channel marketing orchestration story.
- Author actionable sales plays, client-facing pitch decks, and objection-handling guides.
- Maintain a deep understanding of market trends and capabilities across the cross-channel engagement landscape.
- Gather feedback from clients and internal teams to identify user friction points and trends.
- Establish, monitor, and report on product adoption KPIs and feature usage.
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