Director, Product Marketing

10+ years in B2B SaaS product marketing or corresponding mix of marketing experience or education (including 5+ years leading launches and core product PMM); Enterprise experience strongly preferred. 2-3+ years people management experience is needed. Demonstrated success shaping upstream work (research, ICPs, personas/JTBDs, evidence-backed positioning) and translating it into downstream GTM and adoption. Exceptional storytelling and writing skills; you simplify complexity and create frameworks others can run with. Strong cross-functional leadership, able to align Product, Sales, CS, and Marketing around plans, trade-offs, and timelines. Proven people manager, able to hire, develops, and retains high-performing PMMs; sets clear goals, provides ongoing coaching/feedback, and builds psychologically safe, accountable, and inclusive teams. Experience building and executing tiered launch programs and enablement that improves internal readiness and external impact. Analytical and outcome-oriented mindset; comfortable defining metrics, instrumenting programs, and presenting readouts that inform decisions. Executive presence and excellent stakeholder management; effective at influencing decisions with clarity and evidence. Experience marketing platform-level offerings and multi-product stories. Deep familiarity with HR tech or adjacent domains is preferred. Comfortable operating in fast-moving environments with emerging products and evolving narratives, is preferred.

Own product marketing for Greenhouse’s core product portfolio; define positioning, messaging, and value stories that scale across segments, with emphasis on Enterprise. Lead PMM for emerging businesses - translate early signals into testable positioning, partner with Product on validation, and define commercialization paths (offers, packaging recommendations, entry motions). Lead, hire, and develop a high-performing PMM team - set goals and craft standards, provide ongoing coaching/feedback, foster inclusion and psychological safety, and build career paths. Establish the PMM operating cadence - annual/quarterly planning, launch tiering, readiness reviews, enablement, and post-launch readouts, driving accountability and continuous improvement. Run the cross-functional GTM process for product launches (tiering, timelines, readiness, channels, measurement) across Product, Sales, CS, Brand, Content, and Demand Gen. Own Enterprise segment marketing for the product portfolio - segment insights, narratives, executive stories, and sales/CS enablement tailored to complex use cases and buying committees. Drive upstream research and packaging: define ICPs and segmentation, build personas/JTBDs, synthesize customer and market evidence, and shape clear “problems we solve” and proof points. Create and maintain product/solution messaging frameworks and narrative arcs used across web, content, field, and campaigns. Build and deliver enablement that equips Sales and CS to tell the story (narratives, pitch and demo guidance, objection handling, customer evidence). Partner with Product on roadmap influence and launch readiness, ground decisions in customer research, adoption data, and segment requirements. Establish success measures for launches and PMM programs; instrument adoption, usage, content utilization, and commercial impact with clear readouts and next-step recommendations. Collaborate with Brand and Integrated Marketing to bring a “drumbeat of innovation” to market, connecting launches to broader narratives and integrated campaigns.