10+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems Proven ability to translate complex product capabilities into differentiated market narratives Experience building and leading feedback systems that connect customer insights to product decisions Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech Demonstrated success leading go-to-market strategy for enterprise or platform products Exceptional storytelling, communication, and executive influence skills Experience shaping and presenting narratives for executive audiences Data-driven mindset with the ability to synthesize qualitative and quantitative insights Comfortable operating in high-visibility, cross-functional environments A systems thinker