Product Marketing Director

8+ years experience in product marketing or go-to-market roles Experience setting and executing go-to-market launch strategies for B2B and B2C audiences Familiarity with the healthcare industry (providers, payers, patients) Strong analytical skills Deep understanding of end-to-end marketing strategy Strong primary and secondary research skills Ability to work effectively with senior stakeholders Excellent written and verbal communication skills

Scope and lead primary market research Lead competitive research Craft compelling value propositions and differentiators Develop messaging and positioning frameworks Educate internal teams on new product features Develop and support go-to-market strategy and launch plans Lead creation of marketing campaigns and content Oversee market feedback collection and analysis Monitor market adoption and track performance Educate and align stakeholders on marketing strategies