- Own partnership product marketing, from pricing and packaging to positioning, messaging, launch, and early enablement.
- Lead go-to-market strategy and execution for partnership initiatives.
- Define buyer personas and value propositions for partnership categories with Strategy Development, Product, Sales, and Customer Success.
- Develop messaging and joint value propositions for partner launches, campaigns, and co-marketing.
- Build and maintain sales enablement materials and customer-facing collateral for field and partner teams.
- Track partnership performance through specific product marketing metrics.
- Use performance insights to inform packaging, messaging, and prioritization decisions.
- Contribute a global perspective to messaging and enablement as the partner ecosystem and customer base expand internationally.
Project Management