Own tactical execution of cybersecurity-focused PR program elements. Lead weekly client calls and provide strategic counsel. Manage projects from kickoff through execution. Develop quarterly cybersecurity campaign plans. Monitor the threat landscape, competitors, and regulatory developments. Support client media training. Help develop budgets and allocate team resources. Lead media strategy and execution for cybersecurity clients. Craft and deliver creative, proactive pitches. Identify new media trends, outlets, and journalists. Drive and support influencer engagement, content campaigns, and amplification strategies. Use social channels to boost client visibility. Measure and communicate the ROI of PR programs. Coach junior staff on cybersecurity-specific media strategies. Write and edit high-impact cybersecurity-focused content. Ensure content reflects technical accuracy, industry nuance, and journalistic relevance. Create timely, creative narratives that make technical topics relatable. Lead results reporting and campaign measurement. Leverage insights and data to refine campaign strategies. Collaborate across teams to ensure integrated service delivery. Identify and adopt AI tools that support campaign precision. Mentor and support junior staff. Foster an inclusive, high-performing team culture. Lead by example through proactive, solution-oriented collaboration. Contribute to new business initiatives. Write for Highwire’s blog and engage with agency social channels. Attend and encourage participation in security conferences and events. Bring thoughtful ideas to help improve agency culture, workflows, and team growth. Set and track quarterly goals for career development. Prioritize tasks effectively. Demonstrate independence in driving projects. Seek feedback and act on it. Consistently meet deadlines and communicate clearly. Stay up to date on cybersecurity news, industry changes, and media trends.