Demand Generation Manager

4-6 years of experience in B2B demand generation, preferably in SaaS, fintech, or technology sectors Proven track record generating qualified pipeline and demonstrating marketing ROI in complex sales environments Deep expertise with HubSpot marketing automation platform Strong analytical skills with proficiency in campaign analytics, conversion optimization, and performance reporting Experience with paid media channels including LinkedIn Campaign Manager, Google Ads, and other platforms Excellent project management and cross-functional collaboration abilities Strategic thinker who can also roll up sleeves for tactical execution

Design and execute integrated demand and lead generation campaigns Develop multi-touch campaign strategies Create compelling campaign messaging and offers Test and optimize campaign tactics Manage paid advertising channels (LinkedIn Campaign Manager, Google Ads) Develop audience segmentation strategies Monitor campaign performance Manage monthly paid media budgets Implement and refine lead scoring models Build and manage nurture programs Optimize conversion rates at each funnel stage Develop and execute targeted omni-channel ABM campaigns Track account progression and campaign influence Own demand generation metrics Build dashboards and regular reporting Conduct win/loss analysis and attribution modeling Manage marketing automation platform (HubSpot) Implement tracking and attribution