Demand Generation Manager

8+ years of experience in digital marketing, demand generation & paid advertising. 2-3 years of experience within an IT / software company. Strong analytical skills and proven track record in making data-driven decisions. Strong understanding of the buyer journey, marketing lifecycle stages, and sales funnel optimization. Demonstrable experience in working with external digital advertising agencies and managing budgets. Experience with Salesforce & Marketo. Exceptional communication, collaboration, project and budget management skills. Effective time management skills and the ability to multitask. Experience working fast across time zones to partner with resources. Ability to effectively manage relationships in a remote environment.

Execute and optimize digital ads and 1-to-many programs, managing external agencies. Design and optimize email nurture paths based on best practices and performance metrics. Support buyer journey nurture strategies including third-party review programs and intent data activation. Collaborate with marketing operations on lead capture and flow, leveraging Marketo. Create compelling ads for paid search and social, working with SMEs and the Creative team. Demonstrate ROI within a multitouch attribution model and inform sales. Manage associated budget processes and be accountable for performance. Occasionally perform duties outside standard working hours due to remote-first nature and multiple time zones.