Demand Generation

3-5 years of B2B SaaS demand generation experience with proven track record of pipeline impact. Hands-on experience optimizing marketing and sales technology platforms (Gong, MixMax, Salesforce, HubSpot, Marketo, etc.). Demonstrated success working collaboratively with sales teams to drive revenue results. Experience managing conference and field events from planning through execution and follow-up. Strong operational mindset with exceptional task management and organizational capabilities. Analytical approach to campaign performance measurement and optimization. Emerging expertise in AI tools for marketing automation and content scaling. Experience with digital advertising platforms (Google Ads, LinkedIn Ads) and SEO/GEO principles preferred but not required.

Execute against pipeline targets to create measurable sales opportunities. Partner with sales to design and execute outreach programs. Create and optimize multi-touch email campaigns. Assist with events, including field events and industry conferences. Manage and optimize B2B SaaS marketing and sales technology stack. Leverage existing content assets to create multi-channel marketing materials. Implement AI-driven workflow automation. Maintain marketing calendar and ensure campaign execution. Produce short-form video content and social media assets. Create outreach sequences and sales enablement materials. Drive improvements in lead quality, conversion rates, and pipeline velocity.