Demand Generation Manager

7+ years experience leading demand generation functions within B2B SaaS organizations. Proven track record of developing and executing demand generation programs for businesses operating in both the U.S. and EMEA markets. Strong leadership abilities. Ability to take ownership of both strategy and execution. Expertise in developing, executing, and measuring data-driven demand generation programs. Strong analytical skills. Experience working closely with sales development teams. Deep understanding of content marketing and product marketing alignment. Exceptional project management skills and keen attention to detail. Proficiency with marketing automation platforms (e.g., Pardot, Salesforce.com, Qualified) and CRM systems. Experience marketing to marketers, especially in the beauty, fashion, and lifestyle sectors, is a plus. Deep knowledge of demand generation best practices, digital marketing, and B2B SaaS marketing strategies. Strong understanding of budgeting, policy creation, and procedural development for marketing infrastructure. French language skills are a plus but not required.

Own the global demand generation strategy and operating cadence. Adapt and localize campaigns by region, tailoring messaging, targeting, language, creative, landing pages, nurture flows, timelines, and budgets. Take over and optimize existing GTM programs, improving performance and standardizing best-practice processes. Plan and execute regional paid campaigns across LinkedIn and Google Ads. Lead email marketing and nurturing programs, building regional journeys. Drive regional ABM and lead generation motions for enterprise and mid-market accounts. Own event strategy and execution. Partner with Content and Product Marketing to develop market-specific assets. Operationalize measurement and reporting globally, ensuring clean regional attribution and pipeline tracking. Report on performance by region, delivering insights and recommendations.