Senior Product Marketing Manager

6-8+ years in product marketing, consumer tech, or gaming. Proven success bringing experimental or 0→1 product concepts to market. Strong storytelling and messaging development skills. Experience with financial markets, fantasy sports platforms, free-to-play games, progression systems, social gameplay, or community-driven platforms. Experience with financial products, crypto, digital wallets, token-based economies, or money market products. Background in community-first platforms like Discord, Reddit, or Web3-inspired ecosystems. Familiarity with viral growth mechanics, gamification loops, or loyalty frameworks. Active user of free-to-play or fantasy sports platforms.

Own the GTM strategy, positioning, and launch plans for new Pick formats and Innovation Platform features. Craft compelling product messaging to make new gameplay concepts intuitive and exciting. Partner with Growth, Product, and Revenue teams to drive adoption and engagement. Collaborate with Product Managers and Designers on roadmap priorities and game design. Translate gameplay innovation into creative briefs for marketing campaigns. Leverage player insights and data to inform product and marketing decisions. Act as connective tissue between Product, Analytics, Design, Comms, and Lifecycle for cohesive launches.