Own information architecture, interaction design, and UI for client websites and web apps. Design detailed user flows, wireframes, and high-fidelity interfaces. Create, test, and refine prototypes. Lead end-to-end website experiences (marketing and product/microsites). Translate brand strategy into systematized UI. Maintain and evolve the design system. Plan and conduct interviews, surveys, and usability tests. Define success metrics and incorporate findings into iterative design cycles. Organize research and raw information into client-facing presentations. Work with product, engineering, and client-facing teams. Champion accessible, performant, and customer-obsessed design.