Own information architecture, interaction design, and UI for client websites and web apps. Design user flows, wireframes, and high-fidelity interfaces. Create, test, and refine prototypes. Lead end-to-end website experiences. Translate brand strategy into systematized UI. Maintain and evolve the design system. Plan and conduct user research and usability tests. Synthesize insights into problem statements and roadmaps. Collaborate with product, engineering, and client-facing teams. Champion accessible, performant, and customer-obsessed design.