Demand Generation Manager

4+ years of marketing experience, demand generation or campaign management role a must. Experience marketing in the SMB B2B space strongly preferred. Track record of hitting aggressive pipeline targets and generating revenue. Self-motivated; must be able to work in a fast-paced environment with tight deadlines and autonomy. Deep knowledge of best practices across multiple channels: email, paid search, ABM, video, social media. Proven track record of improving MQL to SQO rates and pipeline volume via DG campaigns. Experience with marketing automation and CRM tools like Salesforce and Pardot. Experience leveraging AI and automation tools to improve campaign efficiency and performance. Strong copywriting skills (e.g. ad headlines, email subject lines). Curiosity for AI disruption and how it changes marketing, GTM and customer experience.

Define clear campaign goals, audience targets, messaging strategies, channel mix, and KPIs. Write campaign briefs for cross-functional partners. Execute multi-channel demand generation campaigns. Manage and scale paid media channels. Test and iterate on campaigns. Lead campaign performance analysis and optimization. Establish campaign measurement cadences and share performance updates. Monitor data for high-quality lead flow. Own strategy, development, and optimization of website chat playbooks. Serve as central orchestrator of demand efforts. Establish alignment with Sales through feedback loops. Collaborate with Product Marketing, Brand, and Community teams. Partner with channel owners and lifecycle teams to optimize touchpoints.