Bilingual in English and Spanish (spoken and written) 7-10+ years of experience in social media marketing, digital advertising, or integrated marketing. 4+ years in leadership roles, managing cross-functional teams. Proven ability to drive client business strategy, ensuring social-first KPIs, audience insights, and measurement frameworks. Deep understanding of platform algorithms, performance marketing, and content engagement strategies. Strong experience in social media-driven brand storytelling. Expertise in operational rigor, workflow optimization, and cross-functional collaboration within the POD. Experience managing senior-level client relationships, overseeing social media roadmaps, campaign execution, and long-term growth strategies. Financial management expertise, including budget oversight, media spend allocation, and efficiency tracking. Highly adaptable and solutions-focused, with experience in crisis management, change leadership, and evolving industry shifts. Experience in Asana or similar project management tools.