Performance Marketing Manager

1-2 years of hands-on digital marketing experience, preferably in performance marketing. Familiarity with DSPs, Google Ads, Meta, and platforms like Snapchat, Quora, Taboola, or Outbrain. Highly analytical with strong attention to detail. Experience with ad platforms, spreadsheets, and asset management tools. Strong team collaboration skills. Excellent organizational skills and ability to manage multiple deadlines.

Execute and optimize campaigns across programmatic, Taboola, Outbrain, Quora, and Snapchat. QA creative assets, tracking, and campaign configurations for accuracy. Review assets for specs, messaging, and conversion alignment. Support test budgets, CRO efforts, and creative/targeting experiments. Assist with daily campaign management, monitoring pacing and budgets. Maintain campaign hygiene including naming conventions and budget allocations. Collaborate cross-functionally for smooth campaign launches. Conduct keyword research, ad copy staging, and audience building. Own campaign documentation, manage trackers, and organize assets. Support performance reporting, flagging anomalies and contributing to insights.