Performance Marketing Manager

4-6 years of experience in performance marketing, growth marketing, or digital media. Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budget. Strong command of key metrics and data analysis to drive campaign outcomes. Experience creating and iterating on world-class creative that resonates across diverse culture. Builder mentality that thrives in ambiguity and knows how to drive end to end experimentation with measurement rigor. Comfortable working cross-functionally with data, finance, engineering, and marketing teams.

Launch and manage emerging digital and offline channels for acquisition. Build structured testing roadmaps to validate channel fit and measure incremental impact. Execute full-funnel tests from creative development to bid strategy. Formalize early stage channels into repeatable, scalable playbooks. Own day-to-day execution and performance monitoring for early stage channels. Analyze spend efficiency, conversion rates, and LTV metrics. Partner with creative teams to iterate on messaging and formats. Partner with Data, Finance, Product, and broader Marketing teams for campaign tracking and reporting. Communicate actionable insights to stakeholders. Recommend tools and platforms to enhance targeting, measurement, and campaign scalability.