- Develop unified marketing strategy across B2C and B2B channels
- Create clear, simple product marketing that makes complex offerings digestible
- Stay on the pulse of cultural trends to position Checkmate as the 'cool' choice
- Generate cold leads beyond current agency-dependent sourcing
- Create viral-worthy content from conferences, partnerships, and B2B events
- Build B2B community through experiences, dinners, and thought leadership
- Develop product marketing materials (decks, videos, guides) that clearly communicate value
- Help with the overhaul of our website to better align with the B2B/B2C strategy
- Support sales, partnerships, and customer success with quality lead gen
- Execute social media strategy focused on amplifiable moments
- Develop TikTok strategy around savings hacks and relatable content
- Turn UGC, influencer partnerships, and power users into compelling ads and organic reach
- Design community moments (events, giveaways, surprise and delight)
- Build relationships with trending brands and influencers
- Simplify and unify how we explain our products
- Bridge the gap between our consumer savings narrative and B2B marketing platform positioning
- Own the product narrative so brands and consumers quickly understand what Checkmate does and why it matters
- Ensure every activation drives maximum impact for community building
- Scale from individual activations to a must-attend community ecosystem
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