- Build and maintain customer data infrastructure, event pipelines, and source integrations from collection to warehouse.
- Assess existing pipelines and tooling, rationalize independently configured sources, and establish consistent conventions.
- Drive collection-layer tooling strategy for the CDP, event pipeline, and ingestion infrastructure, including evaluating the long-term stack.
- Establish standards for structuring, naming, versioning, and validating product and web events.
- Own identity resolution and attribution at the collection layer, connecting user journeys across channels, domains, and touchpoints.
- Design instrumentation that accommodates PHI compliance requirements, consent management, tag management, and third-party marketing tools.
- Work with marketing, paid media, analytics, marketing operations, BI, and product on attribution, campaign tracking, conversion data, and integrations.
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