Senior Manager, Demand Generation & ABX - Cybersecurity

5-7 years of campaign planning and execution experience in cybersecurity or similarly complex enterprise B2B environments, targeting large enterprises. Successful track record of implementing and managing ABX workflows, processes, and technology that are best practice-based. Hands-on expertise with essential martech software, including Asana, Hubspot, Salesforce, and Hockeystack. Expertise in executing mutli-channel marketing campaigns across digital, social, and offline channels. Test/learn approach focused on continuously optimizing campaigns based on data and constructive feedback. Proven track record of driving Sales-qualified pipeline from Fortune 500 enterprises in extremely close partnership with direct and indirect field-based Sales teams. Strong track record of collaborating across Marketing, Pre-Sales, Sales, Customer Success, Finance, and Product teams.

Test & learn quickly to determine which channels are most efficient at driving pipeline on an industry-specific basis. Execute multi-channel campaigns at scale to efficiently drive qualified pipeline that meets or exceeds our industry-specific pipeline goals. Design and implement ABX strategies, processes, and software to educate, engage, and convert target accounts. Plan & execute offline & online events on an industry-specific basis to help convert leads into qualified pipeline opportunities in the most efficient manner possible. Partner very closely with Content and Digital Marketers as well as with Solution Architects, Sales, CS, and Product to ensure our messages and offers are appealing to our primary buyer personas within our ideal customer profiles. Have a data-first approach to engage prospects showing active buying intent with the appropriate messages and calls to action to get them to convert. Regularly analyze and report out on channel-specific campaign ROI performance.