Senior Demand Generation Manager

5-7+ years of experience in B2B digital marketing or demand generation. Hands-on expertise with major advertising platforms like Google Ads, LinkedIn, Meta, Microsoft Ads, etc. Strong understanding of B2B marketing funnels and full-funnel performance measurement and optimization using tools like Tableau, MMM, MTA, ROAS. Applies a pioneering approach to identify untapped opportunities, run disciplined tests, and translate findings into scalable strategies. Proven track record building, managing, and optimizing multichannel digital strategies. Ability to design and execute a strategic vision for paid digital channels and adopt emerging technologies. Strong collaboration skills with experience working across cross-functional teams.

Stay current on digital and AI-driven marketing trends to identify, test, and implement new tools and strategies. Collaborate with cross-functional teams to enhance campaign and media performance. Optimize marketing campaigns across multiple channels. Oversee partner relationships and performance tracking. Contribute to financial planning and budget optimizations. Partner with engineering and analytics teams to enhance campaign audience segmentation and conversion actions. Measure campaign performance, diagnose issues, and build data-driven recommendations. Design, execute, and analyze multivariate tests. Read out campaign performance, insights, test plans, and strategy to senior marketing leadership.